Media Arts 11 - Visual Elements and Principles of Art and Design

• critique the use of the visual elements and principles of art and design in a variety of media artworks
• identify symbolic and cultural associations of particular visual elements and principles of art and design in media arts
• compare the application of particular visual elements and principles of art and design in selected media artworks

• use media arts technology to create images that demonstrate particular visual elements and principles of art and design
• use media arts technology to manipulate selected visual elements and principles of art and design in order to:
  • alter the meaning or effect of images
  • reflect stylistic or cultural influences

To view the prescribed learning outcomes for Media Arts 11 - Visual Elements and Principles of Art and Design in Grade 12 click on the icon below.

• In their journals, have students record examples of visual elements they find in their environment. Have each student select a media arts technology and organize the images following a particular principle of art and design (e.g., rhythm, pattern, discord).
• As a class, view an ad campaign that uses a variety of technologies and materials. Have students compare and analyse the use of visual elements and principles of art and design (e.g., black and white versus colour, stills versus moving images).
• Ask each student to analyse a media artwork, concentrating on how the visual elements and principles of art and design create an emotional impact.
• Provide students with a selection of modern and traditional works from various cultures. Have them identify and discuss how the use of visual elements and principles of art and design has changed, then ask each to design a media artwork reflecting a specific cultural influence.
• Challenge students to create computer-generated graphics or sequences for actual or invented commercial clients from particular cultures or interest groups.
• Have students use available technology to fragment and copy portions of personal images to create new works, exploring repetition, pattern, reflection, movement, rhythm, and pace.
• Ask each student to record a variety of sounds to accompany a sequence of images. Have them analyse how different sounds affect the interpretation of the work.
• Have students each acquire an image and use available technology to alter density, brightness, or contrast. Engage them in a discussion about the effect of these changes.
• Invite students to study font design, noting various styles and origins. Have them select styles for their initials that reflect their personalities. Ask them to use available technology to create positive- or negative-space designs as personal logos.

• Have students view television and magazine advertisements for similar products, then analyse and critique the use of visual elements and principles of art and design in the presentations. Note to what extent students are able to:
  • identify the specific visual elements and principles of art and design in each advertisement
  • provide specific examples of effective use of line, colour, pattern, and viewpoint
  • note similarities and differences and offer logical explanations
  • explain the messages portrayed
  • evaluate the effect on the audience
• Invite students to listen to a sound track. Have each student produce a series of images to accompany it and an artist's statement about the choice of images. Criteria for assessment might include:
  • visual elements and principles of art and design create specific, desired effect
  • sound and images work together to produce desired results
  • materials and processes used affect appearance, shape, form, and colour
  • materials and processes used challenge or support audience values
  • artist's statement identifies reasons for choices
• After students have analysed an ad campaign, ask them to create media arts presentations that reflect similar uses of light, sound, movement, time, or other visual elements and principles of art and design. Note how effectively students:
  • translate original images into new forms
  • capture the mood through the use of the visual elements and principles of art and design
  • use visual elements and principles of art and design in creative and unusual ways
  • enhance the meaning or impact of the original image
  • show originality and take risks

• Color, Second Edition
• Creating and Understanding Drawings
• Design Principles and Problems, Second Edition
• Design Synectics
• For the Love of Simple Linework
• Living With Art, Fourth Edition
• Making a Good Layout
• The Photographic Eye
• Photography, Fifth Edition

• Computer Careers for Artists
• Gasping for Air
• Portable Video Production

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