Learning Outcomes

The teacher, in consultation with students, decided to base the evaluation on the following learning outcomes related to Expressing Our Humanity.

Creating/Performing/Communicating

• create or perform a dramatic work expressing students' own ideas, thoughts, or feelings
• identify, describe, analyse, interpret, and make judgements about how ideas, thoughts, feelings, or messages are communicated in a variety of others' artwork

• attitudes towards the work
• group problem-solving skills
• creative approach

Students watched and analysed a specific genre of television programming. They explored such questions as: What is the purpose(s) of the program? Was the use of audio-visual techniques effective? What are the producers of the show expecting us to feel or think? What changes would you make to the program?

In their journals, students also analysed their reasons for their viewing choices and what affected them. They viewed examples of commercials and analysed the selling techniques used by advertising agencies. Lastly, they created either an advertising campaign for a new product or a new campaign for an existing product.

Defining Criteria

The following evaluation criteria were developed with students:

Attitude

• shows collaboration
• demonstrates organization
• applies strategies for group decision- making

• demonstrates understanding of the techniques used by the advertising industry
• demonstrates understanding of the effects of these techniques
• demonstrates understanding of different television genres and the elements of each

• demonstrates the application of advertising techniques to their own products
• demonstrates learned presentation skills

Each student kept a journal for assessment and evaluation purposes. Students were responsible for charting their viewing choices and for answering questions posed by the teacher and other students.

Students wrote a test on the elements of a specific television program. Students' progress on the advertising campaign was monitored by the teacher with class-to-class anecdotal notes. Students evaluated the contributions of their group members at the end of the project. This evaluation became a percentage of their final grade.

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Province of British Columbia
Ministry of Education
Curriculum Branch © 1995 Copyright

Maintained by: Fine Arts Coordinator

Revised: April 1995

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