This sub-organizer contains the following sections:
Prescribed Learning Outcomes
Suggested Instructional Strategies
Suggested Assessment Strategies
Recommended Learning Resources

PRESCRIBED LEARNING OUTCOMES

• design, implement, and evaluate a business plan
• assess personal attributes that relate to entrepreneurship and entrepreneurial activity in business

To view the prescribed learning outcomes for Entrepreneurship in other grades click on an icon below.

SUGGESTED INSTRUCTIONAL STRATEGIES

• Ask each student to conduct research (e.g., interview a business owner, conduct a market survey) in order to prepare and present a business plan. Presentations could incorporate posters, videos, pictures, or transparencies. Each report should include:
  • title page, executive summary, and introduction
  • company overview
  • management description
  • product or service description
  • marketplace and competition information
  • advertising and sales plan
  • research and product development information
  • production methods
  • financial requirements

• Suggest that students prepare assessments of their entrepreneurial skills and capabilities, then identify potential personal business opportunities. Invite them to use the results of the above research and interviews together with any personal experience to explore differences between working for an organization and working for themselves.
• As a class, plan and implement an entrepreneurial venture, which might be inspired by environmental or social issues in the community (e.g., cars and air pollution, recycling, teen clubs).
• Encourage students to use their computer skills and business knowledge to act as consultants in real situations (e.g., design a poster for a bake sale, generate a computerized set design for a school play). Invite them to assess the importance of such volunteer work in gaining understanding of career paths and expanding their résumé portfolios.
• Provide students with opportunities to use their marketing and business-planning skills to assist a school sports team in promoting school spirit or in raising money for new uniforms. Alternatively, ask students to research charities (e.g., child sponsorship programs), establish financial goals, and create marketing plans designed to meet the goals, including fundraising activities.

SUGGESTED ASSESSMENT STRATEGIES

• Provide students with several business plans for review. Ask them to use these plans to develop criteria for an effective business plan. As students develop their own business plans, have them use the criteria as a checklist. Offer feedback on students' business plans based on these criteria.
• Post an Entrepreneurial Skills and Characteristics chart. Invite students to periodically list examples based on their readings and observations. Have them use the list to evaluate their current skills as they relate to entrepreneurship.
• Have students keep journals in which they record business ideas, regularly building on these ideas, developing plans, and refining them. Ask them to review their plans and draw examples from their own activities to show the entrepreneurial skills they have acquired. Have them identify personal goals related to skills they would like to develop.
• Suggest that students review newspaper advertisements asking for volunteers. Have each student select a volunteer position and write a letter expressing interest in it. Review students' work and note the extent to which they relate their skills and abilities to those requested in the advertisements.

RECOMMENDED LEARNING RESOURCES

• Towards Success
• World of Business

Video

• Secrets of Selling
• Supermarket Persuasion

Multimedia

• Exploring Business

Note: It is anticipated that existing classroom and school materials will also be used to support the prescribed learning outcomes until additional learning resources are identified.

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