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explain how marketing practices within the marketing mix affect consumers
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| | describe the channels of distribution involved in the flow of products and services from producer to consumer
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describe the changing nature of marketing
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| | describe the elements of marketing research
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| | evaluate the social implications of advertising
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| | select and develop a promotional mix for a product or service
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describe and evaluate the marketing mix for a variety of products
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| | outline factors contributing to product value
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| | create and implement a marketing plan for a product or service
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| | defend techniques used to market products or services globally
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| | evaluate how trends in society affect employment in the marketing sector and in education
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