The courses for Marketing are as follows:
Marketing 11
Marketing 12

Marketing 11
Marketing Concepts	It is expected that students will: describe how marketing and consumer behaviour influence each other analyse how changes in economic, political, social, cultural, and legal factors influence marketing distinguish retail marketing from other forms of marketing identify the social, legal, and ethical issues involved in marketing products and services describe the impact of other countries in a global economy on business in British Columbia
Marketing Research	It is expected that students will: explain why businesses conduct marketing research identify the elements of marketing research describe ways in which businesses use data from marketing research conduct marketing research using appropriate data sources and technologies analyse marketing-research techniques for effectiveness and bias use marketing research to identify target markets for a variety of products and services
Marketing Practice	It is expected that students will: identify how retailers in various locations inform target markets of their products, services, or ideas compare various career opportunities in marketing describe and evaluate customer service practices evaluate factors that contribute to effective retail practice: location, product mix, promotion, and pricing describe and evaluate methods of inventory management describe the impact of federal, provincial, and municipal government regulation and agreements on marketing practices compare channels of distribution available to businesses in the domestic market
Marketing Strategies	It is expected that students will: create and justify a marketing strategy for a specific target market describe the various stages of consumer decision making and explain how marketing strategies influence each stage apply various marketing strategies to solve business problems design marketing strategies for each stage in a product's life cycle describe how cultural values influence and are influenced by various marketing strategies analyse the impact of information and communications technology on the strategies businesses use to market their products and services

Marketing 12
Global Marketing	It is expected that students will: assess the impact of international trade on various businesses in British Columbia evaluate methods businesses use to inform potential world markets of their products, services, and ideas describe how governments assist and regulate businesses involved in international marketing analyse how various cultures affect the way businesses market their products internationally and nationally distinguish among methods used by primary and secondary industries to market their products or services nationally and internationally justify methods used to distribute goods internationally
Marketing Research	It is expected that students will: describe the use of marketing research in determining product, place, price, and promotion in business marketing operations use appropriate technology to conduct, analyse, and report on marketing research explain the role of ethics and the law in the conducting of marketing research and in the use of marketing research data compare how various governments view intellectual property and the implications for marketing analyse the influence of cultural, social, and demographic bias on how organizations collect and interpret marketing-research data
Marketing Strategies	It is expected that students will: describe how organizations make decisions about product, place, price, and promotion compare strategies used to market products and services in various domestic and international market sectors demonstrate sales practices used in business-to-business marketing use the results of marketing research to develop an international marketing strategy design marketing strategies to meet buyer demands in the international marketplace

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